Joey Bada$$ and DJ Premier teamed up for the single “Unorthodox,” the two set out to produce a track that gave trivute to the past but was still relevant and fresh. For the official music video, the goal of renowned directing duo Coodie and Chike (founders of Creative Control), was to take the audience on an illustrated journey with Joey, Premier & Pro Era through the streets of Brooklyn. In this “Making Of” clip, go behind the scenes of that directorial process, as they shoot the initial background “backplates,” then move to the studio for green screen performances from Joey and crew.
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